
Made up of Business Leaders and Marketers, Early Years experts the SMART Preschools team has developed into the perfect mix of professionals to support any business need.
Our consultants can create a detailed plan, determine any challenges and provide the support necessary to successfully deliver the requirements of any early year’s provider. The team monitor results, fine-tune as necessary and ensure that the companies get the best results from their efforts and ROI.
Our consultants do not only think creatively but analytically to ensure they always achieve the desired results.
We are here to help you through whatever stage you are at, with the sole aim of using our expertise and knowledge to help raise the level of Early Years education across the industry and provide excellent care and education for children and families.
SMART Team
Confident and result-focused Business and Marketing expert.
Trained in her native Sweden in Early Years teaching, Malin has developed the unique SMART Schooling System to blend the brilliant Scandinavian teaching approach of learning through play with the best of British techniques. Frustrated with the childcare on offer to her children, she set up her own preschool and has not looked back since. Known as a pioneer in the Early Years industry, she has a hands on approach to all her projects and clients and delivers outstanding results every time.
A trained Ofsted inspector, Carmen’s knowledge has been based on solid theoretical foundations and also practice.
She also works as an Early Years Specialist with the Pre-School Learning Alliance. Visiting various preschools, to support and give guidance on Early Years practice and welfare. This has resulted in multiple Outstanding ratings from Ofsted for the settings she has advised.

Carmen Powell
Quality Officer

Malin Hogstrand
Founder & CEO
Katie Schouten
Office Manager

An experienced administrator working across a wide variety of disciplines including Accounts, Business Management, Recruitment, Stock Distribution, Communications, Admissions and Registrations. Katie has developed many of SMART’s current processes, ensuring efficient running of the preschool and the office teams.